THAI XYLOPHONE 2021 | THAILAND 🇹🇭

" ระนาด 2021 "

PROLOGUE of RE-THAI CAMPAIGN

CONCEPT DESIGN

Credit: Taylor O (Taylor O-Charoen)

illust by: mintkaii

Link: https://www.behance.net/teerapoo-charo/projects

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✦ In Thailand country called Ranad: ระนาด.

✦ In this campaign, Taylor O was willing to select the products that would represent the "Thainess" that is familiar to Thai people or something that has a long history in the culture of Thailand, then try to "RE-DESIGN", "EXPERIMENT" and narrate it in the new tongue or something that is more contemporary. In each project, we will start by considering that what they should be looked like, developed, or reduced to be in this era.

✦ In the first product, we decided to bring "Ranad (Thai Xylophone)" to talk in the new language that is different, as nowadays, it is the Thai Music Instrument that is not easy to reach out widely or limited only for some group of audiences, which the media could be a reason for this. However, at present, the good thing is there're schools or academies that still teaching it.

✦ By the way, if we talk about the institution that instructors and pupils live and train together, there is only "Khna Sisy Supoj Thosa-Nga that belongs to Khun-in (Thai Xylophone Master)" that still remains. Therefore, we would like to have a part in the conservation that might be able to help keep the name of "Ranad", "Ranad Tum", and "Ranad Ake" to be last as long as possible in the era that these Thai instruments are getting fading and fading in this modern-day, or changing into something in the ancient level that regular people cannot reach.